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DIGITAL MARKETING with AI TOOLS Course Details
 

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Batch Date: Mar 25th @7:00PM

Faculty: Mr. Vijayender (7+ Yrs of Exp,..)

Duration : 45 Days

Venue :
DURGA SOFTWARE SOLUTIONS,
Flat No : 202, 2nd Floor,
HUDA Maitrivanam,
Ameerpet, Hyderabad - 500038

Ph.No: +91 - 9246212143, 80 96 96 96 96

 Syllabus:

DIGITAL MARKETING with AI TOOLS

Module 1: Introduction to Digital Marketing

  1. What is Digital Marketing?
    1. Definition & Importance
    2. How Digital Marketing Works
  2. Traditional vs. Digital Marketing
    1. Cost-effectiveness Comparison
    2. Reach & Engagement Differences
  3. Scope & Career Opportunities
    1. Freelancing
    2. Jobs in Digital Marketing
    3. Entrepreneurship with Digital Marketing
  4. Latest Trends in Digital Marketing
    1. AI & Automation in Marketing
    2. Voice Search & Smart Assistants
    3. Video Content & Short-Form Videos

Module 2: Website Planning & WordPress Development

  1. Understanding Websites & Domains
    1. Domain & Hosting Selection
    2. Buying Domains & Servers
    3. Types of Domain Extensions & Servers
  2. Installing & Customizing WordPress
    1. WordPress Dashboard Overview
    2. Selecting & Installing Themes
    3. Creation of Menu & Settings
    4. Creating a Website using Elementor Theme
  3. Essential Plugins & SEO-friendly Setup
    1. Yoast SEO, Rank Math, WooCommerce Theme, etc.
    2. Site Speed Optimization, Light Cache, and more

Module 3: Search Engine Optimization (SEO)

Keyword Research & Tools

  1. Introduction to Keyword Research
  2. Types of Keywords & Search Intent
  3. Free & Paid Keyword Research Tools
  4. AI-Based Keyword Research Tools

On-Page SEO

  1. Title Tag & Meta Description Optimization
  2. URL Structure & Optimization
  3. Header Tags & Keyword Optimization
  4. Content Optimization (Quality, Length, and Uniqueness)

Off-Page SEO Submissions

  1. Directory Submission
  2. Social Bookmarking
  3. Guest Blogging
  4. Article Submission
  5. Blog Commenting
  6. Forum Posting
  7. Web 2.0
  8. PDF Sharing
  9. Infographic Submission
  10. Press Release

Technical SEO

  1. Image Optimization & Internal Linking
  2. Mobile-Friendly & Responsive Design
  3. Page Speed Optimization (Google Core Web Vitals)
  4. Schema Markup
  5. XML Sitemap
  6. SSL Certificate

SEO AI Tools

  1. AI-Powered Keyword Research & SEO Tools
  2. AI Content Generation Tools
  3. AI-Powered Image & Video Creation Tools
  4. On-Page SEO Auditing Tools
  5. Backlink Analysis Tools (Semrush, Ahrefs, etc.)

Module 4: Content Marketing & Blogging

  • Creating High-Quality Content
    • Storytelling Techniques
    • Writing Engaging Blog Posts
  • Content Calendar Planning
    • Scheduling & Consistency
    • Topic Research & Trend Analysis
  • Blogging & Guest Posting Strategies
    • Writing SEO-friendly Articles
    • Backlinking Through Guest Blogging
  • AI in Content Marketing
    • AI Content Writing & Headline Analyzers
    • AI-Powered Video Scriptwriting

Module 5: Social Media Optimization (SMO)

 Introduction to SMO

  • What is Social Media Optimization?
  • Importance of SMO in Digital Marketing
  • How SMO helps in Branding & Lead Generation

Optimizing Social Media Profiles

  • Creating Professional Social Media Profiles (Facebook, Instagram, LinkedIn, Twitter, Pinterest)
  • Profile & Cover Image Optimization
  • SEO for Social Media Profiles (Usernames, Bio, Keywords, Hashtags)
  • CTA (Call-to-Action) Optimization

 Content Strategies for Social Media

  • Types of Content: Text, Image, Video, Stories, Reels
  • Hashtag Strategy & Trend Analysis
  • Creation of Content Calendar
  • Creating Viral Content with AI Insights
  • Using AI-based Analytics for Content Performance

Community Engagement & Growth

  • Audience Targeting & Engagement Strategies
  • Running Social Media Contests & Giveaways
  • Increasing Followers Organically
  • AI-Based Social Media Content Creation

Module 6: Social Media Marketing (SMM)

Facebook Ads Types & Strategies

  • Importance of Facebook Ads in Digital Marketing
  • Facebook Ads vs. Organic Marketing
  • Overview of Facebook Ads Manager

Facebook Ad Types

  • Awareness Campaigns – Increasing Brand Visibility
    • Brand Awareness Ads – Reaching people likely to remember your brand.
    • Reach Ads – Maximizing ad exposure to a broad audience.
  • Traffic Campaigns – Driving Visitors to Websites & Apps
    • Website Clicks Ads – Directing users to a landing page.
    • Landing Page Views Ads – Optimizing for quality visitors.
    • App Install Ads – Encouraging users to download an app.
  • Engagement Campaigns – Boosting Interaction & Social Proof
    • Post Engagement Ads – Increasing likes, shares, and comments.
    • Page Likes Ads – Growing a Facebook page’s follower base.
    • Event Promotion Ads – Driving attendance to events.
  • Lead Generation Campaigns – Capturing Leads Without Landing Pages
    • Facebook Lead Ads (Instant Forms) – Collecting leads directly on Facebook.
    • Messenger Lead Ads – Engaging users via Messenger chat.
    • Website Lead Forms Ads – Directing users to external lead capture pages.
  • Conversion Campaigns – Driving Sales & Actions
    • Website Conversion Ads – Encouraging purchases, sign-ups, etc.
    • Catalog Sales Ads – Showcasing product catalogs dynamically.
    • Store Traffic Ads – Driving visits to physical stores.

Facebook Ad Formats & Placement Strategies

  • Ad Formats:
    • Image Ads
    • Video Ads
    • Carousel Ads
    • Slideshow Ads
    • Collection Ads
    • Stories Ads
    • Messenger Ads
    • Instant Experience Ads
  • Ad Placement
    • Facebook Feed
    • Instagram Feed
    • Stories
    • Messenger
    • Audience Network

Facebook Ad Bidding & Budgeting

  • Daily vs. Lifetime Budgets – Choosing the right budget strategy.
  • Cost-Per-Click (CPC) vs. Cost-Per-Impression (CPM) – Understanding different bidding models.

AI & Automation in Facebook Ads

  • AI-Powered Ad Copy & Headline Generators
  • Automated Audience Targeting & Optimization (Meta AI)

Facebook Ads Analytics

  • Analyzing Ad Performance Metrics (CTR, CPC, Results, ROAS)

Module 7: YouTube & Video Marketing

Introduction to YouTube SEO

  • Importance of YouTube SEO – How SEO impacts video visibility.
  • How YouTube Search Algorithm Works – Ranking factors and key signals.

Optimizing YouTube Video Metadata

  • Title Optimization: Writing click-worthy titles, keyword placement, character limits.
  • Description Optimization: SEO-friendly descriptions, natural keyword usage, timestamps, CTAs.
  • Tags Optimization: Selecting the right tags, competitor tag research.
  • Thumbnail Optimization: Creating custom thumbnails, best practices for CTR, AI tools.
  • Hashtags & Categories Optimization: Using relevant hashtags, selecting appropriate categories.

On-Page YouTube SEO Techniques

  • Engaging Video Intros & Hooks – Retaining viewer attention.
  • Increasing Average Watch Time – Techniques to keep viewers engaged.
  • Adding Captions & Subtitles – Improving accessibility and SEO.
  • Using Cards & End Screens – Boosting video engagement.
  • Creating Playlists – Organizing content for better discoverability.

AI-Powered YouTube SEO Tools

  • AI Tools for Keyword Research (VidIQ, TubeBuddy)
  • AI-Based Title & Description Generators
  • AI Video Script Writing & Content Ideas
  • AI-Powered Thumbnail Creation & CTR Analysis

YouTube Analytics & Performance Optimization

  • Understanding YouTube Analytics Dashboard
  • Key Metrics: Watch Time, CTR, Retention, Engagement Rate
  • Tracking Traffic Sources (Search, Suggested, External Sources)
  • Youtube Monetization Strategies

Module 8: Google Analytics & Website Tracking

Setup

  • Creating a Google Analytics Account
  • Installing GA Tracking Code on Website
  • Setting Up GA4 Properties & Data Streams

Tracking

  • Tracking Website Visitors & User Behavior
  • Monitoring Real-Time Traffic & User Flow
  • Setting Up Custom Events & Conversions

Reports

  • Audience Reports: Demographics, Interests, Behavior.
  • Acquisition Reports: Traffic Sources, Campaign Performance.
  • Behavior Reports: Site Content, Landing Pages, Exit Pages.
  • Conversion Reports: Goals, Funnels, E-commerce tracking.

Bounce Rate & Traffic Sources

  • Understanding Bounce Rate & How to Improve Engagement
  • Traffic Sources: Direct, Organic, Referral, Social, Paid.

Module 9: Google Webmaster Tools (Google Search Console)

Setup

  • Creating & Verifying a Google Search Console Account
  • Adding & Managing Multiple Properties

Crawl Stats & Indexing

  • Understanding Googlebot Crawling Behavior
  • Analyzing Crawl Requests & Server Response Times
  • Detecting & Resolving Indexing Errors

Errors Fixing & Optimization

  1. Fixing Mobile Usability Issues
  2. Addressing Core Web Vitals & Page Experience Errors
  3. Resolving Security & Manual Action Warnings

Sitemap Submission

Module 10: Email Marketing & Automation

Building an Email List

  • Lead Magnets & Opt-in Strategies
  • Growing Subscribers Through Website & Social Media
  • Double Opt-in vs. Single Opt-in

Types of Email Campaigns

  • Newsletters: Industry updates and brand insights.
  • Promotions: Discounts, offers, and product launches.
  • Transactions: Order confirmations and receipts.

AI in Email Marketing

  • AI-Powered Subject Line Optimization (Phrasee, Persado)
  • AI-Based Email Personalization & Automation
  • Predictive Analytics for Better Open & Click Rates

Module 11: Affiliate & Influencer Marketing

Affiliate Marketing Basics

  • Top Affiliate Platforms (Amazon, ClickBank)
  • How to Choose the Right Affiliate Program
  • Strategies for Promoting Affiliate Products

Influencer Marketing

  • Working with Micro & Macro Influencers
  • Influencer Collaboration & Sponsored Content Strategies

Module 12: Digital Marketing Strategy & Freelancing

Creating a Full Digital Marketing Strategy

  • Step-by-Step Digital Marketing Plan
  • Budget Allocation & ROI Optimization

Freelancing & Career Growth

  • How to Start Freelancing in Digital Marketing
  • Platforms for Digital Marketing Freelancers (Upwork, Fiverr, PeoplePerHour)
  • Resume Preparation & Interview Tips
  • Case Studies