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Batch
Date: July 18th @9:00AM
Faculty: Mr. Yoganand (12+ Yrs of Exp,..)
Duration : 2 Months
Venue
:
DURGA SOFTWARE SOLUTIONS at Maitrivanam
Plot No : 202,
IInd Floor ,
HUDA Maitrivanam,
Ameerpet, Hyderabad-500038.
Ph.No: +91 - 9246212143, 80 96 96 96 96
Syllabus:
DIGITAL MARKETING
Module 01: Introduction
• Introduction
• About Trainer
• What is Digital Marketing?
• Traditional VS Digital
• What you'll learn @ Durgasoft
• Journey of Digital Marketing Road Map
• Importance of Certifications
• Digital Marketing Tools
• Q & A
• Closing
Module 02: Importance of Leads, Audience & Funnels
• Why is lead generation in digital marketing?
• How to find target audience in digital marketing?
• Different type of leads in Digital marketing
• Quantity vs Quality Leads
• Lead scoring and its Importance
• Permission based marketing
• Understanding Sales Funnels
Module 03: Mastering Digital marketing Photography & Videos that sell
• Top 3 Designing Software for Digital marketing
• Top 4 Video Creating Software for Digital marketing
• Top 2 Promotions Software for Digital marketing
• Top 4 Best Digital marketing CRM Software
Module 04: Create Lead Generating Digital marketing Landing Page 60 Mins
• Introduction
• Wordpress.com VS Wordpress.org
• Free WordPress Hosting Site
• Free WordPress Themes
• Installing WordPress Theme
• Customize your WordPress theme
• Creating Menus, Pages & posts
• Finding Best SEO Plugins
• How To Install Plugins
• Digital marketing Plugins you need to know
Module 05: SEO Boost Traffic & Increase Sales
• Introduction
• Optimize Web pages
• Strategy to Increase Relevant Traffic
• Generating backlinks to get Leads.
• Creating Local Business
• Optimizing Local business to get leads
• Digital marketing Property Portals
• Pros and Cons of property portals
Module 06: Google Ads (Lead Generation)
• What is Google Lead Ads?
• Understanding Google Ad Account, Campaings, Adgroup & Ads
• Type of ads, Placements & Ad Copies
• Optimising and scaling
• Conversion tracking
• Profitable bidding strategies
• Secret Weapon to converting like a boss (Remarketing)
• Closing
Module 07: Facebook Ads (Lead Generation)
• Introduction to Facebook & Instagram Ads
• How FB & Instagram Algorithms works
• Facebook Advertising Policies
• Digital marketing audience targeting
• Facebook Campaign Structure
• Inspirations Ad Creative, Ad Copywriting, Ad Tracking:
• Dashboard & Reports
Module 08: Instagram Ads (Lead Generation)
• Introduction Instagram Ads
• How Instagram Algorithms works
• Instagram Advertising Policies
• Digital marketing audience targeting
• Instagram Campaign Structure
• Inspirations Ad Creative, Ad Copywriting, Ad Tracking:
• Dashboard & Reports
Module 09: Local SEO For Digital marketing Agents
• What is Local SEO
• Importance of Local SEO
• Map Pack VS Organic Results
• How To Check Your Business Is Already Listed
• Importance of Google Guidelines for Maps
• Creating Google My Business Listing
• Google My Business Ranking Factors
• GMB Dashboard
• GMB Info Section
• GMB Photo Section
• GMB Categories Section
• GMB Review Section
• GMB Post Section
• GMB Q&A Section
• GMB Insights Section
• GMB User Sections
• GMB Adding Multiple Locations
• Closing
Module 10: Google Analytics
• Why use Analytics
• Installing Analytics Code in Site
• Understanding Audience, Traffic, and Site Reports
• Importance of Goals and Conversions
• Installing the Conversion Tracking Code
• Generating Reports
• Closing
Module 11: Webmaster Tools
• What is GWMT
• Adding site and verification
• Setting Geo target location
• Search queries analysis
• Filtering search queries
• External Links report
• Crawls stats and Errors
• Google Fetch
• XML Sitemaps
• Robots.txt
• Importance of Disavow Link Tool
Module 12: Whatsapp Marketing
• Installing Whatsapp Business App
• Optimizing Whatsapp Business App
• Best Tool for your Digital marketing business
• Whatsapp Automation Integration
• Creating Whatsapp Campaign for Digital marketing
• Campaign Setup, Optimisation
• Advance Ad Sequence Strategy
• Measuring Whatsapp ads
• Closing
Module 13: Email Marketing
• Getting Started with Email Marketing
• Email Marketing Service Providers
• Email Marketing Tools List
• Setting up Email Campaigning
• Finally Secret Revealed (Send Mails Directly To Inbox)
• Conclusion
Module 14: Digital Marketing Certifications
• Google Ads Certification
• Google Analytics Certification
Module 15: How To Earn from Online
• How to find Projects
• How to deal with the clients
• How to close the deals
• Case studies of our students who are earning from Digital marketing.
• Closing Session
